This collaboration with ballaholic is based on the "GEL-EXTREME", a basketball shoe created in the U.S. in 1989. The colour tone of the design, with "CLASSIC" as the keyword, expresses ballaholic's playful spirit and the universal value of being able to wear them anytime and forever. The shoes are designed with the hope that people who used to play basketball will feel basketball in various moments in their lives, still be excited about it, enjoy it, and play basketball all their lives: these shoes are designed with the idea of Basketball as a lifestyle.